Idea

1743338052923804370

Name

Dandruff

Created

30-03-25 12:34

Last Updated

30-03-25 12:34

Description

The water in Copenhagen is full of calcium, the idea is a dedicated website to cater to that. (Dandruff and other)

Business Model

B2C

Revenue Model

Pay Per Unit

Target Audience

-

Execution

-

Summary

Weighted Score
info Higher score means higher demand with lower customer acquisition cost
70 / 100

Details

Report Engine
ISL
Google Planner & Clickstream Ver. 1e
SEO Good

The number of keywords found is relatively high, indicating that SEO is a great channel to focus on to target your audience.

Marketability Good

The median keyword volume is relatively high, which is a great sign for marketability. Cold outreach combined with SEO could lead to significant market share capture.

Reach Good

The high overall search volume is a great sign of a very large market that is constantly on the lookout for new products & services in this space.

Fragmentation Good

The keyword volume split shows a good amount of fragmentation. Targeting the keywords your competitors are ignoring can translate into significant market share capture.

AdvertisingGood

Advertising cost in this space is relatively low. This makes for great opportunities if the pricing model and conversion rates are tuned correctly.

Recommendations

Coming Soon!

Search Demand

Examined Keywords
info Number of keywords we examined
7 050
Higher is better Ok
Targetable Keywords
info Keywords that fit your idea
141
Higher is better Good
Total Volume
info Total Google search queries you can go after
3 882 800
Higher is better Good

Marketability

Search Diversity
info How often your keywords include phrases like 'Water'
29.79%
Lower is better Ok
Top-10 Volume
info Amount of traffic the Top-10 keywords receive
53.57%
Lower is better Good
Median Volume
info The median search volume across all identified keywords
4 400
Higher is better Good

Advertising

Average CPC
info Estimated average Cost Per Click to advertise on Google
$0.40
Lower is better Good
Competition
info Estimated competition when advertising on Google
78.65%
Lower is better Poor
Ad Group
info Most likely topical keywords market you would go after
Water
Other groups may also apply!

Adjacent Ideas

Adjacency recommendations can help you pivot in case you're unhappy with your idea.

> Water filter sales for homes> Dandruff shampoo production> Scalp massage services> Hair care product reviews> Online dermatology consultations

Themes

Themes can help you identify ways to further marketing opportunities.

> Hair Care> Skin Health> Water Quality> Calcium Removal> Dandruff Treatment> Scalp Conditions> Hard Water Solutions> Personal Hygiene> Beauty Tips> Wellness Advice

Potential Audiences

Audiences can help you niche and further improve the potential of your idea.

> Individuals With Dandruff> People With Skin Allergies> Residents Of Copenhagen> Hair Salon Owners> Dermatologists> Barbers> Individuals With Dry Skin> People With Itchiness> Those Experiencing Hair Loss> Individuals With Eczema> People With Psoriasis> Individuals Using Well Water> People With Sensitive Skin> Those Experiencing Acne> Individuals With Hair Breakage> People With Split Ends> Individuals With Frizzy Hair> People With Brittle Nails

Marketing Strategies

Marketing Strategies that can be applied to your idea.

Social Media

Influencer partnerships

Content Marketing

Blog posts on water quality

Email Marketing

Newsletters on hair care tips

Paid Advertising

Google ads for dandruff treatment

Search Engine Optimization

Optimize for hard water keywords

Referral Marketing

Discounts for referrals

Thematic Reddit Threads

Reddit can be a great marketing channel. We've scraped the top SERP threads based on your primary keywords.

/r/Haircare > TLDR: feel like I've tried everything to improve my scalp but ... /r/HaircareScience > As a Hairdresser who actually cares about hair/scalp ... /r/beauty > What do you do for hard water? : r/beauty /r/homeowners > Quantifiably, how bad is 150ppm hard water for your ... /r/pools > Calcium build up? How do I get rid of this? : r/pools /r/hygiene > Best Anti - Dandruff Shampoos? : r/hygiene /r/Kochi > Any remedies for Dandruff? : r/Kochi /r/HaircareScience > How do I deal with hard water? : r/HaircareScience /r/howto > How to get rid of dandruff? : r/howto /r/LifeProTips > LPT Request: How to get rid of dandruff? : r/LifeProTips /r/AutoDetailing > Tips on Removing Calcium Buildup? : r/AutoDetailing /r/tea > Removing calcium from boiled water : r/tea /r/prepping > What is the best water purification system? : r/prepping /r/CleaningTips > For those of you who think baking soda and vinegar do ... /r/Haircare > What are some basic haircare tips everyone should know? /r/30PlusSkinCare > Scalp care is important too! : r/30PlusSkinCare /r/TheGirlSurvivalGuide > Healthy Scalp/Hair tips, tricks, advice? /r/WildernessBackpacking > Preferred water purification method? /r/finehair > Does anyone live in an area with hard water? : r/finehair /r/preppers > Questions about water purification options. : r/preppers /r/CleaningTips > Calcium stain on granite - how to banish? : r/CleaningTips /r/HomeImprovement > Is Hard Water Something To Actually Worry About? /r/CleaningTips > So any tips for calcium buildup? : r/CleaningTips /r/camping > Your favorite water purification systems? : r/camping /r/HydroHomies > What is the best water filtration system? : r/HydroHomies /r/HaircareScience > How to care for your scalp? : r/HaircareScience /r/IndianSkincareAddicts > How did you cure your dandruff problem permanently? /r/Hair > Having a dandruff no matter what shampoo I use. Any ... /r/CleaningTips > How do I descale/get rid of the calcium deposit on my ... /r/CleaningTips > Help getting what I assume is calcium buildup off of tub? /r/ufyh > Help remove lots of calcium build up. This is from previous ... /r/scacjdiscussion > What are your tips and recommendations for good scalp ... /r/explainlikeimfive > ELI5: Hard water vs. Soft water : r/explainlikeimfive /r/Home > i HATE hard/well water what do i do : r/Home /r/Ulta > What are your guys favorite scalp care products (need a ... /r/chemistry > Solution for removing calcification : r/chemistry /r/longhair > Scalp health Sunday! What are some of y'all's favorite ... /r/backpacking > Water purifying vs filtering? : r/backpacking /r/LifeProTips > LPT Request: tips to get rid of dandruff and head itchiness /r/WaterTreatment > Anyone had experience of good ways to mitigate hard ... /r/WaterTreatment > What is the best water filtration system for a whole house? /r/beauty > what to do with this severe dandruff 😭😭😭 : r/beauty /r/dubai > Dandruff : r/dubai /r/IndianSkincareAddicts > What's good for treating dandruff and hairfall /r/preppers > Best water system : r/preppers /r/BuyItForLife > Water Purifier - what to buy? : r/BuyItForLife /r/london > What do you do about the hard water? : r/london /r/30PlusSkinCare > PSA: Hard water will wreck your skin : r/30PlusSkinCare

Keyword Opportunities

We've removed all keywords with 1M+ or below 300 in volume as these are usually not worth targeting for new businesses.

# Keyword Est. Volume Volume Bracket CPC Ad Potential
1 water filter 450 000 5 / 5 $0.43 5 / 5
2 shower head 368 000 5 / 5 $0.23 5 / 5
3 water soft 246 000 5 / 5 $1.63 4 / 5
4 skin care product 201 000 5 / 5 $0.21 4 / 5
5 water filter system 165 000 5 / 5 $1.40 4 / 5
6 water softening system 135 000 5 / 5 $2.87 3 / 5
7 water softener system 135 000 5 / 5 $2.87 3 / 5
8 hair care 135 000 5 / 5 $0.27 4 / 5
9 mineral water 135 000 5 / 5 $0.17 4 / 5
10 itchy scalp 110 000 5 / 5 $0.09 5 / 5
11 scalp itch 110 000 5 / 5 $0.09 5 / 5
12 hair loss 110 000 5 / 5 $0.94 4 / 5
13 shower filter 90 500 5 / 5 $0.32 4 / 5
14 shower head filter 90 500 5 / 5 $0.47 4 / 5
15 dandruff treatments 90 500 5 / 5 $0.16 4 / 5
16 dandruff treatment at home 90 500 5 / 5 $0.01 5 / 5
17 pure water 90 500 5 / 5 $0.52 4 / 5
18 best shampoo for dandruff 60 500 5 / 5 $0.16 4 / 5
19 top dandruff shampoos 60 500 5 / 5 $0.16 4 / 5
20 scalp treatment 60 500 5 / 5 $0.52 4 / 5
21 hard water 60 500 5 / 5 $0.33 4 / 5
22 hair fall treatment 49 500 4 / 5 $0.22 4 / 5
23 water purification system 40 500 4 / 5 $0.57 4 / 5
24 hair fall 40 500 4 / 5 $0.25 4 / 5
25 hair fall solution 40 500 4 / 5 $0.15 4 / 5
26 top water softeners 40 500 4 / 5 $1.30 3 / 5
27 water purification 33 100 4 / 5 $0.24 4 / 5
28 water care 33 100 4 / 5 $0.63 3 / 5
29 itchy scalp solution 27 100 4 / 5 $0.24 4 / 5
30 water cleanse 27 100 4 / 5 $0.20 4 / 5
31 itchy scalp cure 27 100 4 / 5 $0.24 4 / 5
32 water cleaner 27 100 4 / 5 $0.20 4 / 5
33 best hair care products 27 100 4 / 5 $0.41 4 / 5
34 hard water filter 22 200 3 / 5 $0.16 4 / 5
35 soft water 18 100 3 / 5 $1.57 3 / 5
36 dandruff shampoo for men 18 100 3 / 5 $0.14 4 / 5
37 dandruff and scalp 18 100 3 / 5 $0.36 3 / 5
38 scalp itch causes 18 100 3 / 5 $0.06 4 / 5
39 pure skin 18 100 3 / 5 $0.24 4 / 5
40 dandruff treatment natural 12 100 3 / 5 $0.01 5 / 5
41 dandruff remedies 12 100 3 / 5 $0.01 5 / 5
42 dandruff solution 12 100 3 / 5 $0.14 4 / 5
43 pure hair 12 100 3 / 5 $0.07 4 / 5
44 filter system 9 900 3 / 5 $1.12 3 / 5
45 hair solution 9 900 3 / 5 $0.40 3 / 5
46 hair care advice 9 900 3 / 5 $0.07 4 / 5
47 dandruff shampoo for women 9 900 3 / 5 $0.14 4 / 5
48 hair care tips 9 900 3 / 5 $0.07 4 / 5
49 pure water filter 9 900 3 / 5 $0.36 3 / 5
50 best dandruff treatment 9 900 3 / 5 $0.24 3 / 5
51 itchy hair 8 100 3 / 5 $0.08 4 / 5
52 scalp care 8 100 3 / 5 $0.43 3 / 5
53 hair loss solution 8 100 3 / 5 $0.40 3 / 5
54 hair health tips 8 100 3 / 5 $0.08 4 / 5
55 dandruff itchy hair 6 600 2 / 5 $0.34 3 / 5
56 hair dandruff 6 600 2 / 5 $0.31 3 / 5
57 dandruff itchy scalp 6 600 2 / 5 $0.33 3 / 5
58 scalp dandruff treatment 6 600 2 / 5 $0.39 3 / 5
59 hair growth remedies 6 600 2 / 5 $0.23 3 / 5
60 itch relief 6 600 2 / 5 $0.19 3 / 5
61 hair problem 6 600 2 / 5 $0.31 3 / 5
62 dandruff scalp treatment 6 600 2 / 5 $0.39 3 / 5
63 hair dandruff treatment 5 400 2 / 5 $0.24 3 / 5
64 calcium buildup 5 400 2 / 5 $0.01 4 / 5
65 hair loss prevention 5 400 2 / 5 $0.69 3 / 5
66 hard water hair treatment 5 400 2 / 5 $0.27 3 / 5
67 hard water hair care 5 400 2 / 5 $0.27 3 / 5
68 dandruff hair treatment 5 400 2 / 5 $0.24 3 / 5
69 calcium water 4 400 2 / 5 $0.01 4 / 5
70 water calcium 4 400 2 / 5 $0.01 4 / 5
71 best hard water shampoo 4 400 2 / 5 $0.17 3 / 5
72 dandruff shampoo natural 4 400 2 / 5 $0.56 3 / 5
73 dandruff and hair 4 400 2 / 5 $0.38 3 / 5
74 hair health 4 400 2 / 5 $0.51 3 / 5
75 hair dandruff solution 3 600 2 / 5 $0.14 3 / 5
76 scalp infection cure 3 600 2 / 5 $0.03 4 / 5
77 healthy scalp 3 600 2 / 5 $0.52 3 / 5
78 dandruff treatment shampoo 3 600 2 / 5 $0.15 3 / 5
79 itch stop 3 600 2 / 5 $0.16 3 / 5
80 scalp health 3 600 2 / 5 $0.69 3 / 5
81 water purify 3 000 2 / 5 $0.04 4 / 5
82 hair fall prevention 2 900 2 / 5 $0.20 3 / 5
83 hard water hair loss 2 900 2 / 5 $0.08 3 / 5
84 hair care for men 2 900 2 / 5 $0.67 3 / 5
85 pure skin care 2 900 2 / 5 $0.89 2 / 5
86 calcium in water 2 900 2 / 5 $0.25 3 / 5
87 itchy scalp relief 2 400 2 / 5 $0.08 3 / 5
88 water purifier systems 2 400 2 / 5 $0.95 2 / 5
89 calcium block 2 400 2 / 5 $0.02 4 / 5
90 itch cure 2 400 2 / 5 $0.05 3 / 5
91 water purify system 2 400 2 / 5 $0.95 2 / 5
92 hair breakage prevention 1 900 2 / 5 $0.79 2 / 5
93 dandruff free shampoo 1 900 2 / 5 $0.13 3 / 5
94 dandruff hair loss 1 900 2 / 5 $0.37 3 / 5
95 affordable water filters 1 900 2 / 5 $0.80 2 / 5
96 dandruff cure 1 900 2 / 5 $0.13 3 / 5
97 calcium remover 1 900 2 / 5 $0.32 3 / 5
98 water help 1 900 2 / 5 $0.64 2 / 5
99 mineral water filter 1 900 2 / 5 $0.31 3 / 5
100 hard water effects 1 600 2 / 5 $0.03 3 / 5
101 scalp repair 1 600 2 / 5 $0.56 2 / 5
102 soft water benefits 1 600 2 / 5 $0.17 3 / 5
103 dandruff removal tips 1 600 2 / 5 $0.01 4 / 5
104 water hair growth 1 300 1 / 5 $0.04 3 / 5
105 hair help 1 300 1 / 5 $1.23 2 / 5
106 scalp itch relief 1 300 1 / 5 $0.51 2 / 5
107 scalp care products 1 300 1 / 5 $0.50 2 / 5
108 calcium water filter 1 300 1 / 5 $0.34 3 / 5
109 hard water solution 1 300 1 / 5 $0.12 3 / 5
110 hair problem solution 1 300 1 / 5 $0.16 3 / 5
111 skin care solution 1 300 1 / 5 $0.61 2 / 5
112 dandruff shampoo reviews 1 000 1 / 5 $0.11 3 / 5
113 hair growth solution 1 000 1 / 5 $0.32 2 / 5
114 hair breakage solution 1 000 1 / 5 $0.02 3 / 5
115 scalp relief 880 1 / 5 $0.53 2 / 5
116 lightweight hair products 880 1 / 5 $0.50 2 / 5
117 dandruff control 880 1 / 5 $0.15 3 / 5
118 pure hair care 880 1 / 5 $0.37 2 / 5
119 shower filter system 720 1 / 5 $0.59 2 / 5
120 hard water hair products 720 1 / 5 $0.23 2 / 5
121 itch relief spray 720 1 / 5 $0.27 2 / 5
122 hard water problem 720 1 / 5 $0.70 2 / 5
123 scaly scalp remedies 720 1 / 5 $0.66 2 / 5
124 affordable hair care 590 1 / 5 $0.56 2 / 5
125 hard water hair mask 480 1 / 5 $0.28 2 / 5
126 hard water and dandruff 480 1 / 5 $0.02 3 / 5
127 soft water for hair 480 1 / 5 $0.02 3 / 5
128 scalp health tips 480 1 / 5 $0.07 3 / 5
129 dandruff help 480 1 / 5 $0.77 2 / 5
130 dandruff fix 480 1 / 5 $0.56 2 / 5
131 dandruff relief 390 1 / 5 $0.64 2 / 5
132 hair care solution 390 1 / 5 $0.20 2 / 5
133 hair care for women 390 1 / 5 $0.25 2 / 5
134 calcium filter 390 1 / 5 $0.40 2 / 5
135 copenhagen hair 390 1 / 5 $0.80 2 / 5
136 calcium free 390 1 / 5 $0.47 2 / 5
137 scalp cure 390 1 / 5 $0.35 2 / 5
138 copenhagen hair growth 320 1 / 5 $1.39 2 / 5
139 hair loss and dandruff 320 1 / 5 $0.60 2 / 5
140 copenhagen water 320 1 / 5 $0.01 3 / 5
141 mineral free water 320 1 / 5 $0.17 2 / 5

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