Idea

1743390137484689061

Name

Sleep wear

Created

31-03-25 03:02

Last Updated

31-03-25 03:02

Description

A brand that sells almost every thing from mouth tape and other assorted anti snoring equipment to bedding and pajamas

Business Model

B2C

Revenue Model

Free

Target Audience

-

Execution

Moderate

Summary

Weighted Score
info Higher score means higher demand with lower customer acquisition cost
70 / 100

Details

Report Engine
ISL
Google Planner & Clickstream Ver. 1e
SEO Good

The number of keywords found is very high which is a recipe for great SEO campaigns. This is especially true for longtail keywords combined with programmatic SEO.

Marketability Good

The median keyword volume is relatively high, which is a great sign for marketability. Cold outreach combined with SEO could lead to significant market share capture.

Reach Good

The high overall search volume is a great sign of a very large market that is constantly on the lookout for new products & services in this space.

Fragmentation Ok

The keywords are fairly well split in volume. This signals a market that is not reliant on a handful of keywords.

AdvertisingGood

Advertising cost in this space is relatively low. This makes for great opportunities if the pricing model and conversion rates are tuned correctly.

Recommendations

Coming Soon!

Search Demand

Examined Keywords
info Number of keywords we examined
7 550
Higher is better Ok
Targetable Keywords
info Keywords that fit your idea
151
Higher is better Good
Total Volume
info Total Google search queries you can go after
4 917 920
Higher is better Good

Marketability

Search Diversity
info How often your keywords include phrases like 'Sleep'
45.70%
Lower is better Poor
Top-10 Volume
info Amount of traffic the Top-10 keywords receive
65.60%
Lower is better Ok
Median Volume
info The median search volume across all identified keywords
4 400
Higher is better Good

Advertising

Average CPC
info Estimated average Cost Per Click to advertise on Google
$0.46
Lower is better Good
Competition
info Estimated competition when advertising on Google
79.78%
Lower is better Poor
Ad Group
info Most likely topical keywords market you would go after
Sleep
Other groups may also apply!

Adjacent Ideas

Adjacency recommendations can help you pivot in case you're unhappy with your idea.

> Mobile sleep tracking app> Sleep conducive essential oil blends> Personalized sleep coaching services> Sleep themed subscription box> Smart bedroom furniture with built in sleep technology

Themes

Themes can help you identify ways to further marketing opportunities.

> Sleep Quality> Comfort> Wellness> Relaxation> Health> Bedtime Routine> Sleep Disorders> Self Care> Rest> Rejuvenation

Potential Audiences

Audiences can help you niche and further improve the potential of your idea.

> Young Adults> Middle Aged Individuals> Retirees> Parents> Health Conscious Individuals> Athletes> Shift Workers> Travelers> Students> People With Sleep Disorders> Couples> Families> Expectant Mothers> New Parents> People With Respiratory Issues> Individuals With Sleep Apnea> Insomniacs> Narcoleptics

Marketing Strategies

Marketing Strategies that can be applied to your idea.

Influencer Marketing

Partner with sleep influencers

Social Media

Targeted facebook ads

Content Marketing

Sleep tips blog posts

Email Marketing

Newsletter with promotions

Search Engine Optimization

Optimize for sleep keywords

Referral Marketing

Refer-a-friend discounts

Thematic Reddit Threads

Reddit can be a great marketing channel. We've scraped the top SERP threads based on your primary keywords.

/r/Healthygamergg > I have struggled to fall asleep my whole life! Any tips or ... /r/beyondthebump > What sleep solution would you choose? : r/beyondthebump /r/adhdwomen > Please hit me with everything that helps you fall asleep and ... /r/femalelivingspace > Where to buy bedding. : r/femalelivingspace /r/Bedding > I'm trying to buy my first 'grown up' bedding set. Where's the ... /r/adhdwomen > I'm curious how many of you use sleep aids to shut your ... /r/insomnia > Best OTC sleep aid? : r/insomnia /r/snoring > Does Zquiet work at all? : r/snoring /r/Bedding > Good quality bedding from Amazon? /r/sleep > I've Spent Over $2000 on Sleep Solutions: Why Am I Still ... /r/sleep > Pros and cons of sleeping medication /r/productivity > What do you guys do to get good sleep : r/productivity /r/SleepZone > I'm confused about which bedding set is the best to get. ... /r/snoring > Most Comfortable Mouthpiece? : r/snoring /r/sleep > What's the best sleep aid you recommend? /r/productivity > What helps you sleep better? : r/productivity /r/insomnia > What is the absolute strongest over the counter sleeping pill? /r/lifehacks > Hacks to stop snoring please : r/lifehacks /r/extrememinimalism > sleeping solutions : r/extrememinimalism /r/Bedding > Help finding nice affordable bedding /r/sleep > Over the counter drugs that ACTUALLY knock you out? /r/sleep > Any sleep aid not linked to dementia? Do NOT suggest ... /r/adhdwomen > Need Sleep med ideas that aren't melatonin : r/adhdwomen /r/insomnia > I tried all the sleep medications so you don't have to /r/lifehacks > Which anti snoring devices or techniques work the best /r/AskUK > What is the best anti-snoring device you've tried? : r/AskUK /r/CPTSD > Sleep help from people that aren't going to tell me to 'JUST ... /r/snoring > Do dentist supplied custom Anti-snoring mouth guards ... /r/Supplements > Best natural sleep aid? : r/Supplements /r/HomeDecorating > Where is your favorite place to get bedding sets from? /r/snoring > Anybody tried the Quietlabs mouthguard? How does it ... /r/AskMenOver30 > Anybody here get rid of their snoring? If so how? /r/snoring > I completely eliminated my snoring! /r/Bedding > How Many Sets of bedding do you have for each of your ... /r/sleep > Best device to stop snoring : r/sleep /r/getdisciplined > [Need Advice] What do you do when you can't fall asleep ... /r/femalelivingspace > Where are you getting your comforters and bed sets? /r/sleep > Best sleep solution : r/sleep

Keyword Opportunities

We've removed all keywords with 1M+ or below 300 in volume as these are usually not worth targeting for new businesses.

# Keyword Est. Volume Volume Bracket CPC Ad Potential
1 sleep apnea 823 000 5 / 5 $0.48 5 / 5
2 bed frame 673 000 5 / 5 $0.57 5 / 5
3 bedding designs 450 000 5 / 5 $0.01 5 / 5
4 bedding sets 368 000 5 / 5 $0.30 5 / 5
5 mouth tape 246 000 5 / 5 $0.21 5 / 5
6 pajama set 201 000 5 / 5 $0.27 4 / 5
7 mouth guard 135 000 5 / 5 $0.37 4 / 5
8 sleep disorder 110 000 5 / 5 $0.44 4 / 5
9 sleep time 110 000 5 / 5 $0.14 4 / 5
10 pajama pants 110 000 5 / 5 $0.22 4 / 5
11 sleep apnea treatment 110 000 5 / 5 $0.47 4 / 5
12 sleep aid 90 500 5 / 5 $0.63 4 / 5
13 bed sheet 90 500 5 / 5 $0.02 5 / 5
14 mouth tape sleep 90 500 5 / 5 $0.28 4 / 5
15 mouth tape for sleep 90 500 5 / 5 $0.28 4 / 5
16 sleep mask 81 000 5 / 5 $0.42 4 / 5
17 dream bed 74 000 5 / 5 $0.20 4 / 5
18 sleep tight 74 000 5 / 5 $0.33 4 / 5
19 bed linen 49 500 4 / 5 $0.58 4 / 5
20 bed mattress 49 500 4 / 5 $0.21 4 / 5
21 anti snoring devices 40 500 4 / 5 $0.20 4 / 5
22 mouth piece 40 500 4 / 5 $0.19 4 / 5
23 anti snore device 40 500 4 / 5 $0.20 4 / 5
24 bedding store 40 500 4 / 5 $0.54 4 / 5
25 bedding sale 33 100 4 / 5 $0.49 4 / 5
26 snore cure 33 100 4 / 5 $0.33 4 / 5
27 bed pillow 27 100 4 / 5 $0.48 3 / 5
28 mouth guard sleep 27 100 4 / 5 $0.40 4 / 5
29 sleep apnea test 27 100 4 / 5 $0.80 3 / 5
30 stop snoring 27 100 4 / 5 $0.39 4 / 5
31 bedding online 22 200 3 / 5 $0.10 4 / 5
32 snoring solution 22 200 3 / 5 $0.22 4 / 5
33 mattress shop 18 100 3 / 5 $0.94 3 / 5
34 dream sleep 14 800 3 / 5 $0.85 3 / 5
35 snore stop 14 800 3 / 5 $0.21 4 / 5
36 sleep apnea devices 14 800 3 / 5 $0.45 3 / 5
37 anti snore 14 800 3 / 5 $0.21 4 / 5
38 snore stopper 14 800 3 / 5 $0.21 4 / 5
39 bedding ideas 14 800 3 / 5 $0.32 3 / 5
40 sleep center 14 800 3 / 5 $0.86 3 / 5
41 sleep help 12 100 3 / 5 $0.63 3 / 5
42 sleep therapy 12 100 3 / 5 $0.79 3 / 5
43 sleep apnea help 12 100 3 / 5 $0.36 3 / 5
44 night wear 12 100 3 / 5 $0.04 4 / 5
45 snore guard 9 900 3 / 5 $0.65 3 / 5
46 sleep peacefully 9 900 3 / 5 $0.07 4 / 5
47 sleep comfort 9 900 3 / 5 $0.33 3 / 5
48 sleep specialist 9 900 3 / 5 $1.20 3 / 5
49 night sleep 9 900 3 / 5 $0.42 3 / 5
50 rest easy 8 100 3 / 5 $0.28 3 / 5
51 sleep technology 8 100 3 / 5 $0.48 3 / 5
52 sleep lab 8 100 3 / 5 $0.43 3 / 5
53 sleep tech 8 100 3 / 5 $0.48 3 / 5
54 sleep lab test 8 100 3 / 5 $0.34 3 / 5
55 bed mattress sale 8 100 3 / 5 $0.53 3 / 5
56 pajama sale 8 100 3 / 5 $0.23 3 / 5
57 bed frame sale 6 600 2 / 5 $0.38 3 / 5
58 sleep solutions 6 600 2 / 5 $0.94 3 / 5
59 bed accessories 6 600 2 / 5 $0.15 3 / 5
60 bedding style 6 600 2 / 5 $0.44 3 / 5
61 bedding set sale 6 600 2 / 5 $0.42 3 / 5
62 sleep quality 6 600 2 / 5 $0.44 3 / 5
63 sleep expert 6 600 2 / 5 $0.56 3 / 5
64 sleep better 5 400 2 / 5 $0.61 3 / 5
65 bed access 5 400 2 / 5 $0.23 3 / 5
66 sleep easy 5 400 2 / 5 $0.59 3 / 5
67 pajama top 5 400 2 / 5 $0.20 3 / 5
68 sleep shop 5 400 2 / 5 $1.10 3 / 5
69 sleep disorder treatment 5 400 2 / 5 $0.23 3 / 5
70 sleep apnea solutions 5 400 2 / 5 $0.68 3 / 5
71 snore stop device 4 400 2 / 5 $0.18 3 / 5
72 best mouth tape 4 400 2 / 5 $0.55 3 / 5
73 bed support 4 400 2 / 5 $0.26 3 / 5
74 sleep better tips 4 400 2 / 5 $0.16 3 / 5
75 snore help 4 400 2 / 5 $0.42 3 / 5
76 snore stopping devices 4 400 2 / 5 $0.18 3 / 5
77 bedding brands 4 400 2 / 5 $0.58 3 / 5
78 comfort sleep 4 400 2 / 5 $0.84 3 / 5
79 night mask 3 800 2 / 5 $0.23 3 / 5
80 bedding set online 3 600 2 / 5 $0.06 4 / 5
81 bedding material 3 600 2 / 5 $0.39 3 / 5
82 sleep support 3 600 2 / 5 $0.34 3 / 5
83 sleep restful 3 600 2 / 5 $0.24 3 / 5
84 sleep quality improvement 3 600 2 / 5 $0.42 3 / 5
85 sleep system 3 600 2 / 5 $0.23 3 / 5
86 pajama set sale 3 600 2 / 5 $0.28 3 / 5
87 sleep soundly 3 600 2 / 5 $0.57 3 / 5
88 pajama sets sale 3 600 2 / 5 $0.28 3 / 5
89 sleep assist 2 900 2 / 5 $0.74 3 / 5
90 bedding essentials 2 900 2 / 5 $0.11 3 / 5
91 most comfortable bedding 2 900 2 / 5 $1.47 2 / 5
92 sleep product 2 900 2 / 5 $0.46 3 / 5
93 nighttime sleep aid 2 400 2 / 5 $0.54 3 / 5
94 sleep care 2 400 2 / 5 $0.08 3 / 5
95 tape mouth 2 400 2 / 5 $0.07 3 / 5
96 sleep device 2 400 2 / 5 $0.53 3 / 5
97 bed mattress topper 2 400 2 / 5 $0.20 3 / 5
98 pajama store 2 400 2 / 5 $0.30 3 / 5
99 pajama brands 2 400 2 / 5 $0.50 3 / 5
100 bedding collections 2 400 2 / 5 $0.09 3 / 5
101 pajama sleep 1 900 2 / 5 $0.31 3 / 5
102 pajama style 1 900 2 / 5 $0.38 3 / 5
103 comfortable pajamas 1 900 2 / 5 $0.60 2 / 5
104 pajama fashion 1 900 2 / 5 $0.38 3 / 5
105 pajama shop 1 900 2 / 5 $0.31 3 / 5
106 sleep and snore 1 900 2 / 5 $0.37 3 / 5
107 comfort store 1 600 2 / 5 $2.75 2 / 5
108 sleep tool 1 600 2 / 5 $0.23 3 / 5
109 bed comfort 1 600 2 / 5 $0.38 3 / 5
110 sleeping aid devices 1 600 2 / 5 $0.33 3 / 5
111 bedding reviews 1 600 2 / 5 $1.81 2 / 5
112 sleep aid device 1 600 2 / 5 $0.23 3 / 5
113 relax bed 1 300 1 / 5 $0.18 3 / 5
114 sleep recovery 1 300 1 / 5 $0.84 2 / 5
115 snore relief 1 300 1 / 5 $0.32 3 / 5
116 most comfortable pajamas 1 300 1 / 5 $1.06 2 / 5
117 comfort bedding 1 300 1 / 5 $0.82 2 / 5
118 bedding sale online 1 000 1 / 5 $0.13 3 / 5
119 sleep and relax 1 000 1 / 5 $0.14 3 / 5
120 sleep apnea aid 1 000 1 / 5 $0.43 2 / 5
121 best sleep products 1 000 1 / 5 $0.47 2 / 5
122 bedding inspiration 1 000 1 / 5 $0.98 2 / 5
123 sleep guide 880 1 / 5 $0.81 2 / 5
124 sleep and wellness 880 1 / 5 $1.44 2 / 5
125 mouth piece sleep 880 1 / 5 $0.91 2 / 5
126 pajama online 880 1 / 5 $0.18 3 / 5
127 bedding online store 720 1 / 5 $0.55 2 / 5
128 get good sleep 720 1 / 5 $0.44 2 / 5
129 pajama fabric 720 1 / 5 $0.11 3 / 5
130 bedding store online 720 1 / 5 $0.55 2 / 5
131 sleep wellness 720 1 / 5 $0.37 2 / 5
132 anti snore mouth tape 590 1 / 5 $0.29 2 / 5
133 sleep optimization 590 1 / 5 $0.83 2 / 5
134 sleep apnea products 590 1 / 5 $0.48 2 / 5
135 sleep health solutions 590 1 / 5 $0.76 2 / 5
136 affordable bedding online 590 1 / 5 $0.02 3 / 5
137 bed room decor 570 1 / 5 $0.15 3 / 5
138 anti snoring equipment 480 1 / 5 $0.16 2 / 5
139 sleeping disorder help 480 1 / 5 $0.61 2 / 5
140 snore kit 390 1 / 5 $0.03 3 / 5
141 pajama boutique 390 1 / 5 $0.73 2 / 5
142 tape products 390 1 / 5 $2.51 1 / 5
143 best sleep accessories 390 1 / 5 $0.22 2 / 5
144 sleep companion 390 1 / 5 $0.41 2 / 5
145 best sleep ever 390 1 / 5 $0.48 2 / 5
146 snore device 380 1 / 5 $0.21 2 / 5
147 anti snore product 320 1 / 5 $0.19 2 / 5
148 sleep wellness center 320 1 / 5 $0.01 3 / 5
149 anti snore aids 320 1 / 5 $0.33 2 / 5
150 sleep apnea relief 320 1 / 5 $0.47 2 / 5
151 sleep partner 320 1 / 5 $1.49 2 / 5

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