IDEA.SCREENING.LAB
Idea
1745285165519885652Name
SWT Hydratiion
Created
22-04-25 01:26Last Updated
22-04-25 01:26Description
Clean, “natural flavor” free, sugar free, sweetener free, electrolyte powder brand. Contains BCAAs to assist with workout recovery.
Business Model
B2CRevenue Model
SubscriptionTarget Audience
Fitness enthusiastsExecution
HardCompetitors
Liquid IV, LMNT
Summary
Weighted Score
Higher score means higher demand with lower customer acquisition cost
33 / 100
Higher score means higher demand with lower customer acquisition cost
Details
Report Engine
ISL
Google Planner & Clickstream
Ver. 1e
SEO Poor
The total number of keywords found was very low. This is usually associated with markets that lack search diversity which makes SEO less attractive of a customer acquisition channels.
Marketability Ok
The keywords found provide decent access to organic marketing opportunities with a healthy median search volume.
Reach Poor
The overall total volume is considered to be low. The idea's positioning in the market is not connecting with what people are searching for.
Fragmentation Poor
A significant amount of volume is concentrated in the top-10 keywords. Prolonged marketing efforts are required in order to compete.
AdvertisingOk
The overall advertising cost is acceptable if your pricing model and margins allow for it. Picking the right keywords to bid on is key.
Recommendations
Coming Soon!
Search Demand
Examined Keywords
Number of keywords we examined
3 350
Number of keywords we examined
Higher is better
Ok
Targetable Keywords
Keywords that fit your idea
67
Keywords that fit your idea
Higher is better
Poor
Total Volume
Total Google search queries you can go after
750 100
Total Google search queries you can go after
Higher is better
Poor
Marketability
Search Diversity
How often your keywords include phrases like 'Fitness'
8.96%
How often your keywords include phrases like 'Fitness'
Lower is better
Good
Top-10 Volume
Amount of traffic the Top-10 keywords receive
79.10%
Amount of traffic the Top-10 keywords receive
Lower is better
Poor
Median Volume
The median search volume across all identified keywords
2 400
The median search volume across all identified keywords
Higher is better
Ok
Advertising
Average CPC
Estimated average Cost Per Click to advertise on Google
$0.60
Estimated average Cost Per Click to advertise on Google
Lower is better
Ok
Competition
Estimated competition when advertising on Google
85.39%
Estimated competition when advertising on Google
Lower is better
Poor
Ad Group
Most likely topical keywords market you would go after
Fitness
Most likely topical keywords market you would go after
Other groups may also apply!
Adjacent Ideas
Adjacency recommendations can help you pivot in case you're unhappy with your idea.
> Protein powder with natural sweeteners> Healthy, portable snack bars for athletes> Eco friendly, bpa free water bottles for fitness enthusiasts> Personalized workout planning and nutrition coaching services> Fitness focused, plant based meal delivery services
Websites
Relevant Websites shows you places your target audiences frequent.
> https://myfitnesspal.com> https://bodybuilding.com> https://runnersworld.com> https://outsideonline.com> https://active.com> https://menshealth.com> https://womenshealthmag.com> https://verywellfit.com
Competitors can help you identify other similar service providers.
Themes
Themes can help you identify ways to further marketing opportunities.
> Health> Wellness> Nutrition> Workout> Recovery> Performance> Lifestyle> Clean Living> Sports> Athleisure
Potential Audiences
Audiences can help you niche and further improve the potential of your idea.
> Fitness Enthusiasts> Athletes> Health Conscious Individuals> Gym Goers> Runners> Cyclists> Yoga Practitioners> Crossfit Enthusiasts> Bodybuilders> Marathon Runners> Triathletes> Spin Class Enthusiasts> Obstacle Course Racers> Hikers> Swimmers> Dance Enthusiasts> Team Sport Athletes> Individual Sport Athletes> Recreational Athletes> Wellness Advocates
Marketing Strategies
Marketing Strategies that can be applied to your idea.
Influencer Marketing
Partner with fitness influencers for product reviews and giveaways
Content Marketing
Create educational blog posts and videos on workout recovery and nutrition
Social Media Marketing
Run targeted ads on facebook and instagram for fitness enthusiasts
Event Marketing
Sponsor local fitness events and marathons to showcase product
Email Marketing
Offer exclusive discounts and promotions to subscribers
Seo Optimization
Optimize website for search terms related to electrolyte powder and bcaas
Thematic Reddit Threads
Reddit can be a great marketing channel. We've scraped the top SERP threads based on your primary keywords.
/r/Exercise
> What is the real reason why you exercise/workout?
/r/nutrition
> IIFYM vs "clean eating", where is the research?! : r/nutrition
/r/nutrition
> Are branch chain amino acids useless? : r/nutrition
/r/Fitness
> What exactly is "recovery"? : r/Fitness
/r/nutrition
> Could you share your clean eating meals? : r/nutrition
/r/nutrition
> Best BCAA? Looking to buy : r/nutrition
/r/naturalbodybuilding
> Eating clean - where do you draw the line?
/r/Fitness
> How can I recover better after a workout? : r/Fitness
/r/nutrition
> Out of these electrolyte powder packets which one is the ...
/r/naturalbodybuilding
> How do you judge if your workout is working for you?
/r/Supplements
> Benefits of BCAA Powder : r/Supplements
/r/loseit
> What is clean eating to you? Am I doing it? : r/loseit
/r/HydroHomies
> Hydration powders/tablets recommendations?
/r/nutrition
> Best electrolyte powder? : r/nutrition
/r/hiking
> What to do about electrolytes? : r/hiking
/r/Supplements
> Best electrolyte hydration powder. Nothing to break my wallet
/r/FTMFitness
> The importance of muscle recovery. : r/FTMFitness
/r/powerlifting
> Active recovery (and science based training) : r/powerlifting
/r/1200isplenty
> Eating “clean” : r/1200isplenty
/r/nutrition
> When would you use BCAAs? : r/nutrition
/r/festivals
> Best electrolyte powders? : r/festivals
/r/Fitness
> My performance at the gym has got worse : r/Fitness
/r/POTS
> What's your favorite electrolyte powder? : r/POTS
/r/bodyweightfitness
> Dramatic decrease in performance with tiny reduction of ...
/r/nutrition
> Going back to eating clean : r/nutrition
/r/bodyweightfitness
> My body takes too long to recover : r/bodyweightfitness
/r/naturalbodybuilding
> What is your experience with Electrolyte powders?
/r/crossfit
> When to take BCAAs? : r/crossfit
/r/fitness30plus
> Any value to BCAA's or Creatine? : r/fitness30plus
/r/bodyweightfitness
> How to increase recovery? : r/bodyweightfitness
/r/workout
> How are people actually making their workout regimens ...
/r/backpacking
> Electrolyte powders : r/backpacking
/r/Fitness
> How should my performance in the gym change while ...
/r/workout
> Should you take BCAAs? : r/workout
/r/bodybuilding
> People who use BCAA, did you notice a difference from ...
/r/nutrition
> How to transition from unhealthy eating back to healthy / ...
/r/bodyweightfitness
> How long does it take you to fully recover from a workout?
/r/preppers
> Electrolyte powders - any better value than Trioral?
/r/nutrition
> What benefits of clean eating did you experience? : r/nutrition
/r/nutrition
> who coined the phrase "clean" in terms of nutrition?
/r/naturalbodybuilding
> BCAAs. Stop wasting your money : r/naturalbodybuilding
/r/xxfitness
> Do you track your performance (lifting/cardio)? If so, why?
/r/GYM
> How long are “normal” recovery times for different muscle ...
/r/bjj
> A scientific overview of BCAA supplements, performance ...
/r/orangetheory
> Any recommendations for post workout recovery?
/r/crossfit
> What's a good post workout recovery? : r/crossfit
Keyword Opportunities
We've removed all keywords with 1M+ or below 300 in volume as these are usually not worth targeting for new businesses.
| # | Keyword | Est. Volume | Volume Bracket | CPC | Ad Potential |
|---|---|---|---|---|---|
| 1 | sugar free | 201 000 | 5 / 5 | $0.16 | 5 / 5 |
| 2 | electrolyte powder | 165 000 | 5 / 5 | $0.43 | 4 / 5 |
| 3 | healthy drink | 60 500 | 5 / 5 | $1.04 | 4 / 5 |
| 4 | bcaa supplement | 33 100 | 4 / 5 | $0.09 | 4 / 5 |
| 5 | best electrolyte drink | 33 100 | 4 / 5 | $0.78 | 3 / 5 |
| 6 | bcaa powder | 27 100 | 4 / 5 | $0.27 | 4 / 5 |
| 7 | clean nutrition | 27 100 | 4 / 5 | $1.04 | 3 / 5 |
| 8 | electrolyte supplement | 22 200 | 3 / 5 | $0.36 | 4 / 5 |
| 9 | natural flavor | 12 100 | 3 / 5 | $0.49 | 3 / 5 |
| 10 | sugar free drink | 12 100 | 3 / 5 | $0.15 | 4 / 5 |
| 11 | sugar free electrolyte | 9 900 | 3 / 5 | $0.39 | 3 / 5 |
| 12 | electrolyte sugar free | 9 900 | 3 / 5 | $0.39 | 3 / 5 |
| 13 | sugar free electrolyte powder | 6 600 | 2 / 5 | $0.30 | 3 / 5 |
| 14 | fitness supplement | 6 600 | 2 / 5 | $0.76 | 3 / 5 |
| 15 | recovery drink | 6 600 | 2 / 5 | $0.42 | 3 / 5 |
| 16 | electrolyte drink mix | 6 600 | 2 / 5 | $0.76 | 3 / 5 |
| 17 | bcaa drink | 5 400 | 2 / 5 | $0.22 | 3 / 5 |
| 18 | clean powder | 5 400 | 2 / 5 | $0.06 | 4 / 5 |
| 19 | athlete performance | 5 400 | 2 / 5 | $0.36 | 3 / 5 |
| 20 | clean drink | 5 400 | 2 / 5 | $0.34 | 3 / 5 |
| 21 | clean electrolyte powder | 5 400 | 2 / 5 | $1.27 | 3 / 5 |
| 22 | healthy electrolyte drink | 4 400 | 2 / 5 | $0.96 | 3 / 5 |
| 23 | fitness recovery | 4 400 | 2 / 5 | $0.09 | 3 / 5 |
| 24 | electrolyte mix | 4 400 | 2 / 5 | $0.64 | 3 / 5 |
| 25 | recovery supplement | 4 400 | 2 / 5 | $0.51 | 3 / 5 |
| 26 | fitness performance | 4 400 | 2 / 5 | $0.67 | 3 / 5 |
| 27 | top bcaa supplement | 4 400 | 2 / 5 | $0.30 | 3 / 5 |
| 28 | sugar free powder | 3 600 | 2 / 5 | $0.01 | 4 / 5 |
| 29 | free sugar | 3 600 | 2 / 5 | $0.02 | 4 / 5 |
| 30 | natural mix | 3 600 | 2 / 5 | $0.08 | 3 / 5 |
| 31 | clean recovery | 3 600 | 2 / 5 | $9.10 | 2 / 5 |
| 32 | powder supplement | 2 900 | 2 / 5 | $0.51 | 3 / 5 |
| 33 | supplement powder | 2 900 | 2 / 5 | $0.51 | 3 / 5 |
| 34 | sugar free natural | 2 400 | 2 / 5 | $0.02 | 4 / 5 |
| 35 | healthy powder | 2 400 | 2 / 5 | $0.63 | 3 / 5 |
| 36 | healthy electrolyte | 1 900 | 2 / 5 | $0.88 | 2 / 5 |
| 37 | natural fitness | 1 900 | 2 / 5 | $0.42 | 3 / 5 |
| 38 | sugar free drink mix | 1 900 | 2 / 5 | $0.18 | 3 / 5 |
| 39 | performance boost | 1 600 | 2 / 5 | $0.25 | 3 / 5 |
| 40 | fitness recovery drink | 1 600 | 2 / 5 | $0.70 | 2 / 5 |
| 41 | natural electrolyte powder | 1 600 | 2 / 5 | $0.75 | 2 / 5 |
| 42 | healthy drink mix | 1 600 | 2 / 5 | $1.19 | 2 / 5 |
| 43 | workout recovery | 1 300 | 1 / 5 | $0.06 | 3 / 5 |
| 44 | athlete drink | 1 300 | 1 / 5 | $1.59 | 2 / 5 |
| 45 | natural workout supplement | 1 300 | 1 / 5 | $0.35 | 3 / 5 |
| 46 | electrolyte bcaa | 1 300 | 1 / 5 | $0.23 | 3 / 5 |
| 47 | natural aid | 1 300 | 1 / 5 | $0.35 | 3 / 5 |
| 48 | bcaa electrolyte | 1 300 | 1 / 5 | $0.23 | 3 / 5 |
| 49 | best natural electrolyte | 1 300 | 1 / 5 | $0.65 | 2 / 5 |
| 50 | natural recovery | 1 000 | 1 / 5 | $0.45 | 2 / 5 |
| 51 | bcaa recovery | 1 000 | 1 / 5 | $0.28 | 3 / 5 |
| 52 | recovery powder | 880 | 1 / 5 | $0.62 | 2 / 5 |
| 53 | best bcaa powder | 880 | 1 / 5 | $0.37 | 2 / 5 |
| 54 | fitness mix | 720 | 1 / 5 | $0.14 | 3 / 5 |
| 55 | natural bcaa | 720 | 1 / 5 | $0.23 | 2 / 5 |
| 56 | workout bcaa | 720 | 1 / 5 | $0.14 | 3 / 5 |
| 57 | healthy electrolyte powder | 720 | 1 / 5 | $0.88 | 2 / 5 |
| 58 | free workout supplement | 720 | 1 / 5 | $0.01 | 4 / 5 |
| 59 | electrolyte boost | 480 | 1 / 5 | $0.44 | 2 / 5 |
| 60 | fast workout recovery | 480 | 1 / 5 | $0.04 | 3 / 5 |
| 61 | clean electrolyte drink | 480 | 1 / 5 | $1.27 | 2 / 5 |
| 62 | pure bcaa | 390 | 1 / 5 | $0.27 | 2 / 5 |
| 63 | clean bcaa | 390 | 1 / 5 | $1.01 | 2 / 5 |
| 64 | pure electrolyte | 390 | 1 / 5 | $0.62 | 2 / 5 |
| 65 | free workout powder | 390 | 1 / 5 | $0.01 | 3 / 5 |
| 66 | recovery aid | 320 | 1 / 5 | $0.57 | 2 / 5 |
| 67 | free supplement | 320 | 1 / 5 | $0.67 | 2 / 5 |
IDEA.SCREENING.LAB
