Idea

1746936597184293641

Name

Cuidarte

Created

11-05-25 04:09

Last Updated

11-05-25 04:09

Description

Cuidarte+ Salud a tu alcance. Ahorra, gana, vive mejor. --- 2. Problema La salud privada es costosa e inaccesible para millones de personas. Consultas médicas particulares: costosas. Citas rápidas: casi imposibles. Programas de descuento: li

Business Model

B2B

Revenue Model

Subscription

Target Audience

Todos

Execution

Easy

Competitors

Protegemos gcu

Notes

Cuidarte+ Salud a tu alcance. Ahorra, gana, vive mejor.

---

2. Problema

La salud privada es costosa e inaccesible para millones de personas.

Consultas médicas particulares: costosas.

Citas rápidas: casi imposibles.

Programas de descuento: limitados y desactualizados.

Seguros de salud privados: inaccesibles para la mayoría.

Conclusión: Existe una brecha urgente entre el deseo de cuidado de salud de calidad y el acceso real a servicios accesibles.

---

3. Solución

Cuidarte+: Tu salud, más fácil y más barata.

Plataforma digital para acceder a servicios de salud privada con descuentos de hasta el 70%.

Comparador de precios entre prestadores.

Acumulación de puntos de fidelidad.

Agenda tu cita de manera inmediata desde la app.

---

4. Mercado

Mercado objetivo inicial: Colombia

Población urbana de clase media que no posee seguros de salud privados.

TAM: 15 millones de personas.

SAM: 5 millones de personas (población urbana sin medicina prepagada).

SOM: 100.000 usuarios en 3 años.

---

5. Producto

Aplicación web y móvil intuitiva.

Registro fácil y rápido.

Buscador inteligente de servicios de salud.

Comparador de precios.

Fidelización a través de puntos Cuidarte+.

Plan Premium para mayores beneficios.

---

6. Modelo de Negocio

Comisiones sobre servicios vendidos (15% - 30%).

Suscripción Premium ($15.000 COP/mes).

Ventas B2B a empresas (planes corporativos de salud accesible).

Publicidad segmentada para servicios de salud.

---

7. Tracción / Validación

Encuesta a 1.000 personas: el 87% manifestó estar interesado en descuentos médicos.

Acuerdos preliminares con 15 prestadores de salud en Medellín.

Beta de plataforma funcionando.

500 pre-registros de usuarios interesados.

---

8. Competencia

---

9. Ventajas Competitivas

Especialización exclusiva en salud.

Comparador de precios en tiempo real.

Acumulación y uso de puntos de fidelidad.

Modelo de ahorro inmediato y visible.

Experiencia de usuario ágil y moderna.

---

10. Equipo Fundador

William Ocampo: CEO - Visionario en plataformas de salud.

Sam Marulanda: COO - Experto en operación de startups.

Alonso Vélez: CTO - Ingeniero de software senior.

David Lagares: CMO - Estratega de marketing digital.

---

11. Proyección Financiera

Break-even estimado: Mes 18.

---

12. Solicitud de Inversión

Buscamos: USD 100.000

Uso de fondos:

40% Tecnología (desarrollo app móvil + mejoras).

35% Marketing y adquisición de usuarios.

15% Ventas y alianzas estratégicas.

10% Capital operativo.

---

13. Contacto

¡Conectemos!

William Ocampo

Email: info@cuidartemas.com

Whatsapp: +57 3017550486

"Porque cuidar tu salud debería ser fácil y asequible.

Summary

Weighted Score
info Higher score means higher demand with lower customer acquisition cost
55 / 100

Details

Report Engine
ISL
Google Planner & Clickstream Ver. 1e
SEO Good

The number of keywords found is relatively high, indicating that SEO is a great channel to focus on to target your audience.

Marketability Ok

The keywords found provide decent access to organic marketing opportunities with a healthy median search volume.

Reach Good

The high overall search volume is a great sign of a very large market that is constantly on the lookout for new products & services in this space.

Fragmentation Poor

A significant amount of volume is concentrated in the top-10 keywords. Prolonged marketing efforts are required in order to compete.

AdvertisingPoor

The Cost Per Click is relatively high. To make advertising based customer acquisition work, high pricing and conversion rates are recommended.

Recommendations

Coming Soon!

Search Demand

Examined Keywords
info Number of keywords we examined
6 350
Higher is better Ok
Targetable Keywords
info Keywords that fit your idea
127
Higher is better Good
Total Volume
info Total Google search queries you can go after
3 917 856
Higher is better Good

Marketability

Search Diversity
info How often your keywords include phrases like 'Healthcare'
9.45%
Lower is better Good
Top-10 Volume
info Amount of traffic the Top-10 keywords receive
77.75%
Lower is better Poor
Median Volume
info The median search volume across all identified keywords
2 400
Higher is better Ok

Advertising

Average CPC
info Estimated average Cost Per Click to advertise on Google
$1.94
Lower is better Poor
Competition
info Estimated competition when advertising on Google
21.87%
Lower is better Ok
Ad Group
info Most likely topical keywords market you would go after
Healthcare
Other groups may also apply!

Adjacent Ideas

Adjacency recommendations can help you pivot in case you're unhappy with your idea.

> Telemedicine platform for remote consultations> Health and wellness coaching services> Medical tourism packages> Health insurance brokerage for small businesses> Personalized health and wellness plans

Themes

Themes can help you identify ways to further marketing opportunities.

> Accessible Healthcare> Health And Wellness> Medical Cost Savings> Private Healthcare> Health Insurance Alternatives> Discount Health Programs> Medical Consultation Services> Healthcare Affordability> Private Medical Practices> Healthcare Innovation

Potential Audiences

Audiences can help you niche and further improve the potential of your idea.

> Low Income Families> Self Employed Individuals> Small Business Owners> Retirees> Chronically Ill Patients> Underserved Communities> Young Adults> Middle Class Families> Remote Workers> Rural Communities> Expats> Travelers> Immigrants> Those Without Health Insurance> Entrepreneurs> Freelancers> Students> Tourists> Digital Nomads

Marketing Strategies

Marketing Strategies that can be applied to your idea.

Influencer Marketing

Partner with health influencers to promote cuidarte+

Content Marketing

Create informative blog posts on healthcare accessibility

Social Media Marketing

Leverage facebook and twitter to raise awareness about cuidarte+

Email Marketing

Send targeted campaigns to low-income families and self-employed individuals

Referral Marketing

Implement a referral program to incentivize current customers

Search Engine Optimization

Optimize the website for keywords related to affordable healthcare

Thematic Reddit Threads

Reddit can be a great marketing channel. We've scraped the top SERP threads based on your primary keywords.

/r/bayarea > Why is it so difficult to find private practice doctors? /r/Frugal > Discount gym membership via your health insurance /r/HealthInsurance > Looking for affordable healthcare : r/HealthInsurance /r/AskReddit > How do you think we should address the issue of ... /r/FamilyMedicine > Why is private practice impossible? : r/FamilyMedicine /r/pharmacy > "Most Accessible Healthcare Professional!" : r/pharmacy /r/physicianassistant > How disability accessible would you say this field is? /r/AskLibertarians > Many people feel like private healthcare is objectively ... /r/HealthInsurance > How do I find affordable health insurance? /r/HealthInsurance > is there something besides healthcare.gov for self ... /r/slp > Healthcare worker discounts? : r/slp /r/HealthInsurance > But seriously, where do you get the "good" health ... /r/socialwork > I know a lot of brands offer discount programs for first ... /r/Residency > Any free stuff/discounted stuff that we can get being doctors? /r/Frugal > Good affordable healthcare? : r/Frugal /r/disability > States with the best accessible healthcare (especially ... /r/HealthInsurance > Alternatives to ACA? : r/HealthInsurance /r/healthcare > If you have personally used both privatized healthcare and ... /r/HealthInsurance > Alternative to Traditional Health Insurance /r/ExplainBothSides > Affordable Healthcare Act : r/ExplainBothSides /r/disability > If you're disabled, what can doctors do to treat/ ... /r/HealthInsurance > What is the cheapest health insurance to purchase? /r/FamilyMedicine > Opening my own solo private practice : r/FamilyMedicine /r/HealthInsurance > Is there any affordable options outside of the state and ... /r/physicaltherapy > Healthcare Worker Discounts : r/physicaltherapy /r/povertyfinance > I've compiled all the low-cost medical resources everyone ... /r/AskConservatives > Do you see access to healthcare as a fundamental human ... /r/RichPeoplePF > Best Concierge medicine service : r/RichPeoplePF /r/HealthInsurance > Health Insurance options for self employed? /r/povertyfinance > How do people afford health insurance? US /r/AskAnAmerican > What happened to private doctors? : r/AskAnAmerican /r/disability > Do you feel medical care is good where you live? : r/disability /r/healthcare > What are some solutions you guys think we could ... /r/HealthInsurance > Alternatives to health insurance : r/HealthInsurance /r/HealthInsurance > Cheaper Option than Healthcare.gov? : r/HealthInsurance /r/Frugal > If you're in the US, your health insurance likely offers a ... /r/HealthInsurance > Any better alternative to Healthcare.gov ? : r/HealthInsurance /r/HealthInsurance > Can anyone recommend a good health insurance provider ... /r/lifehacks > Discounted Gym membership through health insurance /r/nursing > Health professional discounts… : r/nursing /r/HealthInsurance > $75K+/yr -- What are some cheaper health insurance ... /r/HealthInsurance > Self-employed 25 year old trying to get affordable health ... /r/PoliticalOpinions > Wouldn't an accessible, affordable universal healthcare ... /r/Frugal > What are the health insurance freebies that you know of? /r/AskALiberal > What's wrong with having a private healthcare sector ... /r/fatFIRE > Does anyone have experience with private health advisors ... /r/COVID19_Pandemic > Official U.S. government survey on healthcare (in) ... /r/therapists > Alternatives to having health insurance : r/therapists

Keyword Opportunities

We've removed all keywords with 1M+ or below 300 in volume as these are usually not worth targeting for new businesses.

# Keyword Est. Volume Volume Bracket CPC Ad Potential
1 private medical insurance 673 000 5 / 5 $0.40 5 / 5
2 health insurance 673 000 5 / 5 $2.43 4 / 5
3 health care 368 000 5 / 5 $1.92 4 / 5
4 cita medica 368 000 5 / 5 $0.20 5 / 5
5 health savings plan 301 000 5 / 5 $0.80 4 / 5
6 health savings account 301 000 5 / 5 $0.47 4 / 5
7 vida saludable 90 500 5 / 5 $0.07 5 / 5
8 private health plan 90 500 5 / 5 $7.51 3 / 5
9 private health insurance 90 500 5 / 5 $7.51 3 / 5
10 affordable health plan 90 500 5 / 5 $4.92 3 / 5
11 affordable medical insurance 90 500 5 / 5 $4.92 3 / 5
12 affordable health insurance 74 000 5 / 5 $4.80 3 / 5
13 health benefit 60 500 5 / 5 $1.17 3 / 5
14 medical care 49 500 4 / 5 $1.22 3 / 5
15 health option 40 500 4 / 5 $0.18 4 / 5
16 private health care 33 100 4 / 5 $7.62 3 / 5
17 private medical care 33 100 4 / 5 $7.21 3 / 5
18 consulta medica 33 100 4 / 5 $0.19 4 / 5
19 medical aid 27 100 4 / 5 $0.99 3 / 5
20 health care provider 27 100 4 / 5 $2.78 3 / 5
21 care discount 27 100 4 / 5 $0.56 3 / 5
22 health care insurance 22 200 3 / 5 $1.98 3 / 5
23 care plan 22 200 3 / 5 $0.69 3 / 5
24 medical service 22 200 3 / 5 $0.26 4 / 5
25 health plan 18 100 3 / 5 $2.73 3 / 5
26 health care services 18 100 3 / 5 $1.26 3 / 5
27 medical care system 14 800 3 / 5 $1.01 3 / 5
28 health care system 12 100 3 / 5 $1.98 3 / 5
29 health assist 9 900 3 / 5 $0.91 3 / 5
30 medical help 8 100 3 / 5 $0.64 3 / 5
31 care network 8 100 3 / 5 $1.93 3 / 5
32 care access 8 100 3 / 5 $2.95 2 / 5
33 affordable health care 8 100 3 / 5 $4.04 2 / 5
34 affordable healthcare 8 100 3 / 5 $4.04 2 / 5
35 health care discounts 8 100 3 / 5 $0.05 4 / 5
36 medical care options 8 100 3 / 5 $2.33 3 / 5
37 cheap medical insurance 8 100 3 / 5 $3.27 2 / 5
38 low cost medical insurance 8 100 3 / 5 $3.87 2 / 5
39 medical health care 6 600 2 / 5 $1.24 3 / 5
40 private health insurance cost 6 600 2 / 5 $2.38 2 / 5
41 care solution 6 600 2 / 5 $0.92 3 / 5
42 private health 6 600 2 / 5 $11.88 2 / 5
43 health discount 5 400 2 / 5 $0.03 4 / 5
44 discount health 5 400 2 / 5 $0.03 4 / 5
45 health facility 5 400 2 / 5 $0.54 3 / 5
46 care service 5 400 2 / 5 $0.95 3 / 5
47 medico particular 5 400 2 / 5 $0.23 3 / 5
48 health program 4 400 2 / 5 $1.80 2 / 5
49 private care 4 400 2 / 5 $1.66 2 / 5
50 private doctor 4 400 2 / 5 $1.46 2 / 5
51 health care price 4 400 2 / 5 $2.23 2 / 5
52 health care medical 3 600 2 / 5 $0.89 3 / 5
53 healthcare access 3 600 2 / 5 $0.91 3 / 5
54 health care reform 3 600 2 / 5 $2.52 2 / 5
55 private health care plan 3 600 2 / 5 $3.97 2 / 5
56 private medical 3 600 2 / 5 $2.77 2 / 5
57 medical consultations online 3 600 2 / 5 $0.18 3 / 5
58 affordable healthcare plans 2 900 2 / 5 $4.19 2 / 5
59 best health care 2 900 2 / 5 $2.00 2 / 5
60 affordable health care plans 2 900 2 / 5 $4.19 2 / 5
61 care system 2 400 2 / 5 $1.22 2 / 5
62 medical access 2 400 2 / 5 $1.22 2 / 5
63 affordable care 2 400 2 / 5 $3.13 2 / 5
64 health advice 2 400 2 / 5 $0.22 3 / 5
65 consulta privada 2 400 2 / 5 $0.26 3 / 5
66 medical health service 1 900 2 / 5 $0.50 3 / 5
67 health medical service 1 900 2 / 5 $1.52 2 / 5
68 health platform 1 900 2 / 5 $0.62 2 / 5
69 health package 1 900 2 / 5 $0.32 3 / 5
70 health guide 1 900 2 / 5 $0.70 2 / 5
71 health access 1 600 2 / 5 $2.00 2 / 5
72 care cost 1 600 2 / 5 $1.00 2 / 5
73 health support 1 600 2 / 5 $0.47 3 / 5
74 healthcare for all 1 600 2 / 5 $1.90 2 / 5
75 health care for all 1 600 2 / 5 $1.90 2 / 5
76 medical plan 1 536 2 / 5 $1.39 2 / 5
77 medical savings 1 300 1 / 5 $1.06 2 / 5
78 medical cost 1 300 1 / 5 $1.20 2 / 5
79 health savings 1 300 1 / 5 $1.13 2 / 5
80 fast doctor 1 000 1 / 5 $0.70 2 / 5
81 fast health 1 000 1 / 5 $0.37 2 / 5
82 best medical care 1 000 1 / 5 $1.91 2 / 5
83 health insurance alternatives 880 1 / 5 $3.06 2 / 5
84 discount medical 880 1 / 5 $1.07 2 / 5
85 medical rate 880 1 / 5 $0.76 2 / 5
86 affordable health 880 1 / 5 $2.09 2 / 5
87 medical care plan 880 1 / 5 $0.63 2 / 5
88 affordable medical 880 1 / 5 $1.88 2 / 5
89 affordable healthcare options 880 1 / 5 $2.96 2 / 5
90 salud economica 720 1 / 5 $0.01 4 / 5
91 medical discount 720 1 / 5 $0.31 2 / 5
92 health care package 720 1 / 5 $0.87 2 / 5
93 best healthcare plans 720 1 / 5 $2.26 2 / 5
94 medicina privada 720 1 / 5 $0.55 2 / 5
95 health care assistance 678 1 / 5 $0.36 2 / 5
96 health help 610 1 / 5 $0.52 2 / 5
97 health reform 590 1 / 5 $0.01 4 / 5
98 private medicine 590 1 / 5 $2.64 2 / 5
99 private health service 590 1 / 5 $3.13 1 / 5
100 accessible health care 590 1 / 5 $0.90 2 / 5
101 salud privada 590 1 / 5 $0.51 2 / 5
102 health care private 552 1 / 5 $5.43 1 / 5
103 private medical service 480 1 / 5 $1.36 2 / 5
104 fast medical insurance 480 1 / 5 $5.27 1 / 5
105 health care platform 480 1 / 5 $1.29 2 / 5
106 medical care service 480 1 / 5 $0.88 2 / 5
107 low cost healthcare 480 1 / 5 $3.70 1 / 5
108 medical services online 480 1 / 5 $0.39 2 / 5
109 low cost medical care 480 1 / 5 $4.16 1 / 5
110 health services online 480 1 / 5 $0.16 2 / 5
111 low cost health care 480 1 / 5 $3.70 1 / 5
112 private healthcare services 480 1 / 5 $2.75 1 / 5
113 cheap healthcare plans 480 1 / 5 $4.28 1 / 5
114 cheap medical 390 1 / 5 $1.26 2 / 5
115 medical discount card 390 1 / 5 $1.16 2 / 5
116 health price 390 1 / 5 $0.28 2 / 5
117 private medical health care 320 1 / 5 $8.58 1 / 5
118 fast medical care 320 1 / 5 $2.13 1 / 5
119 medical discount plan 320 1 / 5 $3.40 1 / 5
120 all in one health 320 1 / 5 $0.21 2 / 5
121 medicine help 320 1 / 5 $1.04 2 / 5
122 private care service 320 1 / 5 $2.20 1 / 5
123 top healthcare insurance companies 320 1 / 5 $1.69 1 / 5
124 healthcare services online 320 1 / 5 $0.23 2 / 5
125 low cost healthcare plans 320 1 / 5 $3.07 1 / 5
126 cita rapida 320 1 / 5 $0.20 2 / 5
127 vive mejor 320 1 / 5 $0.01 3 / 5

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