IDEA.SCREENING.LAB
Idea
1747555231476409889Name
Anti Allergen Mattress
Created
18-05-25 08:00Last Updated
18-05-25 08:00Description
Mattress that protects you from allergens such as bed mites , dust , pollens, pet dander etc
Business Model
B2CRevenue Model
-Target Audience
IndiaExecution
-Summary
Weighted Score
Higher score means higher demand with lower customer acquisition cost
19 / 100
Higher score means higher demand with lower customer acquisition cost
Details
Report Engine
ISL
Google Planner & Clickstream
Ver. 1e
SEO Poor
There seem to be an extreme lack of keywords in this idea space. This typically indicates that SEO may not be the best customer acquisition channel for this idea.
Marketability Ok
The keywords found provide decent access to organic marketing opportunities with a healthy median search volume.
Reach Poor
The overall total volume is considered to be low. The idea's positioning in the market is not connecting with what people are searching for.
Fragmentation Poor
The market is extremely concentrated in the top-10 keywords which in most cases indicate extremely high competition.
AdvertisingOk
The overall advertising cost is acceptable if your pricing model and margins allow for it. Picking the right keywords to bid on is key.
Recommendations
Coming Soon!
Search Demand
Examined Keywords
Number of keywords we examined
1 900
Number of keywords we examined
Higher is better
Ok
Targetable Keywords
Keywords that fit your idea
38
Keywords that fit your idea
Higher is better
Poor
Total Volume
Total Google search queries you can go after
377 660
Total Google search queries you can go after
Higher is better
Poor
Marketability
Search Diversity
How often your keywords include phrases like 'Sleep'
28.95%
How often your keywords include phrases like 'Sleep'
Lower is better
Ok
Top-10 Volume
Amount of traffic the Top-10 keywords receive
89.66%
Amount of traffic the Top-10 keywords receive
Lower is better
Poor
Median Volume
The median search volume across all identified keywords
1 600
The median search volume across all identified keywords
Higher is better
Ok
Advertising
Average CPC
Estimated average Cost Per Click to advertise on Google
$0.63
Estimated average Cost Per Click to advertise on Google
Lower is better
Ok
Competition
Estimated competition when advertising on Google
67.45%
Estimated competition when advertising on Google
Lower is better
Poor
Ad Group
Most likely topical keywords market you would go after
Sleep
Most likely topical keywords market you would go after
Other groups may also apply!
Adjacent Ideas
Adjacency recommendations can help you pivot in case you're unhappy with your idea.
> Allergen proof pillows and bedding> Air purifiers for the bedroom> Healthy sleep consulting services> Mattress cleaning and sanitizing services> Eco friendly mattress recycling program
Websites
Relevant Websites shows you places your target audiences frequent.
> https://allergyuk.org> https://asthma.org.uk> https://webmd.com> https://sleepfoundation.org> https://healthline.com> https://pollen.com> https://mayoclinic.org> https://aaaai.org
Competitors can help you identify other similar service providers.
Themes
Themes can help you identify ways to further marketing opportunities.
> Health And Wellness> Home Comfort> Allergy Prevention> Sleep Quality> Bedding Innovation> Indoor Air Quality> Clean Living> Personal Hygiene> Respiratory Health> Eco Friendly Products
Potential Audiences
Audiences can help you niche and further improve the potential of your idea.
> People With Allergies> Asthma Sufferers> Pollen Allergy Sufferers> Pet Owners> Parents With Young Children> Elderly People> People With Respiratory Issues> Health Conscious Individuals> Homeowners With Carpets> Expectant Mothers> New Parents> People Who Value Cleanliness
Marketing Strategies
Marketing Strategies that can be applied to your idea.
Influencer Marketing
Partner with health and wellness influencers to promote the mattress
Content Marketing
Create informative blog posts and videos about allergy prevention and sleep quality
Social Media Marketing
Run targeted ads on facebook and instagram highlighting the benefits of an allergen-proof mattress
Email Marketing
Send newsletters with exclusive promotions and health tips to subscribers
Referral Marketing
Implement a referral program that rewards customers for referring friends and family
Seo Optimization
Optimize the website for keywords related to allergy prevention and sleep quality
Thematic Reddit Threads
Reddit can be a great marketing channel. We've scraped the top SERP threads based on your primary keywords.
/r/Allergies
> Recommendation for dust mite mattress cover brand?
/r/Allergies
> Best bed sheet material for allergy sufferers?
/r/homeowners
> Homeowner Fighting Dust Mites – What Actually Works ...
/r/Mattress
> Mattress covers/toppers for dust mite allergy?
/r/Masks4All
> Good masks for allergies that have a filtration : r/Masks4All
/r/Mattress
> Potentially allergic to latex and foam mattresses... Best ...
/r/Masks4All
> Alternative nasal filter technologies - thoughts? : r/Masks4All
/r/lifehacks
> Dust mite allergy - tips on cleaning the bed? : r/lifehacks
/r/explainlikeimfive
> eli5 do allergies go away when you're asleep?
/r/Mattress
> Natural fibre mattress with dust mite allergy?
/r/Allergies
> Recommendations for hypoallergenic bedding? (sheets ...
/r/Allergies
> Dust mite allergy - Duvet recommendations
/r/Masks4All
> Eyewear options for pollen/smoke? : r/Masks4All
/r/Allergies
> Skip Biokleen Free & Clear if you have dust mite allergies
/r/Masks4All
> Masking to manage allergies/asthma : r/Masks4All
/r/Masks4All
> Another big win for masks: Blocking Allergies : r/Masks4All
/r/Hilton
> Is there an option for hypoallergenic bedding / free & clear ...
/r/Bedding
> Allergies/asthma...on the hunt for all new bedding!
/r/Allergies
> Do dust mite covers and sheets work? : r/Allergies
/r/Masks4All
> Tiny nose filters? : r/Masks4All
/r/Bedding
> Best brands selling specific hypoallergic bedding items?
/r/Allergies
> dust mite allergy: do i need a new mattress?
/r/Allergies
> Choosing dust mite proof bedding : r/Allergies
/r/Allergies
> Waking up every night with allergies
/r/Allergies
> Confused by bedding for dust mite allergy
/r/Allergies
> Recommendations for bedding for someone that is allergic ...
/r/Austin
> For all those allergy sufferers out there, look into getting ...
/r/Allergies
> Help the Wife sleep an Allergy-Free Night
/r/Bedding
> Best duvet/comforter for dustmite allergies? : r/Bedding
/r/Mattress
> mattress protector for dust mite allergies that is easy to take ...
/r/Allergies
> How do mattress covers work? : r/Allergies
/r/FoodAllergies
> Allergies impacting sleep : r/FoodAllergies
/r/Allergies
> Allergy-Friendly Bedding: Seeking Recommendations for a ...
/r/eczema
> Best ways to manage dust mite allergy? : r/eczema
/r/Bedding
> New Bedding for Allergies
/r/Allergies
> What anti dust mite options for my bed? : r/Allergies
/r/BuyItForLife
> Hypoallergenic pillow for side-sleeper? I have allergies & ...
/r/Bedding
> Dust allergies, what bed sheet materials are hypoallergenic?
/r/Allergies
> What is the best hypoallergenic mattress on the market?
/r/Mattress
> Looking to get a modern mattress for person with sensitive ...
/r/germany
> Does any one has any experience with air purifiers ...
/r/AirPurifiers
> Best Air Purifiers for Allergies? : r/AirPurifiers
/r/Allergies
> Recommendation for dust mite proof bedding? : r/Allergies
/r/Allergies
> Scientific Study of Fabric Resistant Property for Dust Mites?
/r/tea
> favorite allergy-free teas to wind down at night ? : r/tea
/r/BuyItForLife
> Best air purifier for allergies? Had a WowStep®, Model DH- ...
/r/Mattress
> Allergic to latex, wants a latex mattress
Keyword Opportunities
We've removed all keywords with 1M+ or below 300 in volume as these are usually not worth targeting for new businesses.
| # | Keyword | Est. Volume | Volume Bracket | CPC | Ad Potential |
|---|---|---|---|---|---|
| 1 | dust mite | 246 000 | 5 / 5 | $0.50 | 4 / 5 |
| 2 | dust allergy | 27 100 | 4 / 5 | $0.80 | 3 / 5 |
| 3 | allergy relief | 18 100 | 3 / 5 | $1.12 | 3 / 5 |
| 4 | breathe easy | 9 900 | 3 / 5 | $0.32 | 3 / 5 |
| 5 | sleep safe | 8 100 | 3 / 5 | $0.29 | 3 / 5 |
| 6 | hypoallergenic bedding | 6 600 | 2 / 5 | $0.55 | 3 / 5 |
| 7 | sleep solution | 6 600 | 2 / 5 | $0.90 | 3 / 5 |
| 8 | sleep better | 5 400 | 2 / 5 | $0.61 | 3 / 5 |
| 9 | sleep easy | 5 400 | 2 / 5 | $0.67 | 3 / 5 |
| 10 | clean bed | 5 400 | 2 / 5 | $0.25 | 3 / 5 |
| 11 | healthy sleep | 3 600 | 2 / 5 | $0.33 | 3 / 5 |
| 12 | sleep healthy | 3 600 | 2 / 5 | $0.79 | 3 / 5 |
| 13 | sleep guard | 3 600 | 2 / 5 | $0.85 | 3 / 5 |
| 14 | dust free | 2 900 | 2 / 5 | $0.08 | 3 / 5 |
| 15 | allergy mattress cover | 2 400 | 2 / 5 | $0.76 | 2 / 5 |
| 16 | allergen mattress cover | 2 400 | 2 / 5 | $0.76 | 2 / 5 |
| 17 | allergen bed cover | 2 400 | 2 / 5 | $0.76 | 2 / 5 |
| 18 | dust shield | 1 900 | 2 / 5 | $0.32 | 3 / 5 |
| 19 | bed bug protector | 1 600 | 2 / 5 | $0.40 | 3 / 5 |
| 20 | bed bug protection | 1 600 | 2 / 5 | $0.40 | 3 / 5 |
| 21 | bed protection | 1 300 | 1 / 5 | $0.38 | 3 / 5 |
| 22 | allergen free | 1 000 | 1 / 5 | $2.31 | 2 / 5 |
| 23 | allergy free | 1 000 | 1 / 5 | $0.20 | 3 / 5 |
| 24 | clean sleep | 1 000 | 1 / 5 | $0.64 | 2 / 5 |
| 25 | mattress for dust mites | 1 000 | 1 / 5 | $0.52 | 2 / 5 |
| 26 | dust mite mattress | 1 000 | 1 / 5 | $0.52 | 2 / 5 |
| 27 | allergy bed | 880 | 1 / 5 | $0.83 | 2 / 5 |
| 28 | sleep clean | 880 | 1 / 5 | $0.28 | 2 / 5 |
| 29 | dust protection | 720 | 1 / 5 | $0.24 | 2 / 5 |
| 30 | sleep better mattress | 720 | 1 / 5 | $0.52 | 2 / 5 |
| 31 | allergen mattress | 590 | 1 / 5 | $0.87 | 2 / 5 |
| 32 | allergy mattress | 590 | 1 / 5 | $0.87 | 2 / 5 |
| 33 | healthy sleep solution | 480 | 1 / 5 | $0.94 | 2 / 5 |
| 34 | bed allergy | 480 | 1 / 5 | $0.76 | 2 / 5 |
| 35 | dust mite protector | 390 | 1 / 5 | $0.43 | 2 / 5 |
| 36 | dust mite protection | 390 | 1 / 5 | $0.43 | 2 / 5 |
| 37 | breathe clear | 320 | 1 / 5 | $0.06 | 3 / 5 |
| 38 | best mattress for allergies | 320 | 1 / 5 | $1.71 | 1 / 5 |
IDEA.SCREENING.LAB
